MEET KATHY GOUGHENOUR
When it comes to creating, packaging and marketing your training and coaching programs, you need a trainer and coach who can guide you step-by-step through the complex, ever-changing world of online marketing.
Marketing Your Biz
Kathy Goughenour has been honing her marketing expertise for 25 years. First, by getting an undergraduate degree in marketing and an MBA. Second, as a marketing manager for a Fortune 500 corporation. And finally, as an online marketing expert who built multiple successful online businesses. She helps clients just like you market their businesses in a way that's in line with their values and personality.
Maximizing Your Biz
Kathy has the unique ability to make you feel like you can accomplish anything you put your mind to -- and have fun while you're doing it! As one of her clients, you'll find that she quickly uncovers your strengths and talents. Then she shows you exactly how to leverage those strengths and talents to create training and coaching programs that attract high-paying clients.
"Kathy is so energetic, enthusiastic, passionate and most importantly, caring. She truly cares about making my business successful." -- Edie Clarke, virtuallyinsync.com
Laughing and Smiling All the Way to the Bank
Her boss at the Fortune 500 corporation told Kathy she laughed and smiled too much and unless she changed, she would never be promoted. So Kathy quit and started her own company. Now, as her own boss, she laughs and smiles more than ever.
In 2001, Kathy started a virtual assistant (VA) business. As a pioneer in the VA industry, she had no one who had been there and done that to train and guide her to success. Happily, she found a coach and trainer who knew how to grow online businesses. That brilliant woman, Marcia Yudkin, taught Kathy how to build a 6-figure VA business.
In 2007, Kathy started her first membership program. Her target market was real estate agents who needed low-cost blog content. After four years of success, she sold the business for a profit.
In 2008, Kathy started her first training and coaching business called ExpertVATraining. She also developed her second membership program, this one for VAs. She has now taught and coached many VAs how to duplicate her success as a business owner and VA. You can learn more about Kathy's proven training and coaching programs for VAs, as well as her membership program for VAs, at ExpertVATraining.
In 2015, Kathy started her second training and coaching business, which is the site you're on right now, called Maximize Your Biz. Here she helps trainers and coaches create, package and market their own successful training, coaching and membership programs.
Helping Women is Her Passion
Kathy loves helping women entrepreneurs increase their confidence, become part of a community so they no longer feel alone, use their unique abilities to help others, and create highly profitable and fulfilling businesses.
Kathy has been featured in the Huffington Post, All You magazine, Good Housekeeping magazine, and the book, The Wealthy Freelancer.